5 ways How Zara and H&M rule the Fashion Industry(and the other side)

 Fashion industry is the largest industry in the world with the worth of $1.5tn dollar in 2020. Zara and H&M lead the fashion industry particularly the fast fashion world. These multinational brands are rapidly increasing the craze among youngsters not only in offline stores but on social media too, with a massive following. But what makes these brands earn billion dollar profit by selling clothes?

Here's 5 ways How Zara and H&M rule the Fashion Industry:

1.Wide variety of Designs:

Now,as simple as it sounds but brands especially the ones in fast fashion industry doens't escalate their sales on quality basis but on quantity basis. It has also been found that clothes act as a status symbol for women between age 18 to 34.The 2 main parameters for buying clothes is variety and design and quality have somewhere become secondary.Zara alone produces over 12,000 designs every year with the strategy of which somewhere creating the fear of missing out designs.

2.Discounts

Studies have found that discounted products effects the brain in 3 parts, first the increment of pleasure in buying something,second in loosing pleasure due to loss of money but the third effect that is discounts and sales balances the second situation making a person buy more products.

3.Buying into Trends

Customers nowadays prefer more to buy into trends and need and comfort have become secondary. The craze of imitating celebrity culture and glamour industry, especially among youngsters have become customery. All Thanks to Social Media!!

4. Affordable fashion

Catching up with pop culture and fashion icons have become common among youth.And what if you can keep up with it at affordable prices? The fact that you can wear your favourite celebrity dress with just few bucks makes the customers grab their collection quick.

5.Fast Fashion

The clothings worn at fashion shows, or shown on instagram can be brought in stores by these multinational brands in just a week. Additionally, stocks get loaded with designs every week. These stocks are limited and new designs are quickly updated giving the customers intense feeling of loosing out on exciting clothes making them buy products immediately.Each clothing survives only 10-15 washes and every design is limited until the new trend arrives.

6.The other side(The hidden price)

But wait, do brands like Zara and H&M only have shimmery the glamorous side going with fast world of fashion or is there any hidden price tag being paid? Fast fashion no doubt being the largest industry is also the second largest polluter industry of freshwater. 

Fast fashion isn't sustainable and have catastrophic effect on environment. Consumers need to question why prices are so low or is there a strong human policy behind it?? Because the money we spend determines where the industry goes.

7.Bunch of other controversies

Brands like Zara and H&M have faced opposition due to their various controversies on wasting unsold clothes, exploiting human labour, child labour from developing countries and not bringing any black models for their brand advertisement. It's high time we realise that we start value purchasing and invest in sustainable fashion rather than blindly following the sheep herd. Environmentalists highly advice that we should start buying clothes as per need and use them for longer period of time and rather recycle clothes than simply throwing them away and buying too early.

3 Unique Food startups of India

With the rising startup culture in India, many aspiring entrepreneurs keep waiting for that one unique million dollar idea to hit them, hardly do they realise that it's not always about the unique idea rather the key could be implementing a basic idea in the most efficient and effective way. Examples of few such brilliant startups in the food industry are:

1. Samosa Singh

Samosa Singh Co-founded by husband and wife Shikhar Veer Singh and Nidhi Singh in 2016. Realising the need of hygiene in the king of Indian snacks- samosas, both of them wanted to do something innovative about the delicious but oil dripping snack. The snack being loved by all is also easily available in India, so what is so unique about samosas of Samosa Singh? Their unique strategies starting from innovations in flavours- apart from potato masala they decided adding dry fruit, vegetables,kadai paneer in samosas. Spending a lot of time in research and development, they developed interlocking samosa design so that it does not absorb much oil making it favourite of health conscious population as well. They defined a specific formula of making their samosas so that it's taste does not changes every single time and also took care that their is same experience in every outlet considering its interior and even chairs and tables.Not only the garnishing and presentation part but they decided to follow trends with festivals like Christmas, diwali and other special days. All this led to huge recall value in customers and Samosa Singh reached great heights.

2.Wow!Momo

 

  From a small counter in shopping shop to outlets spread across 17 cities with 2700 employees and networth of ₹860 Crores currently, the journey of Wow!Momo has truly been an amazing one. Started by friends Sagar J Daryani and Binod k. Homagai. In August 2008 who met at St.Xavier's College inspired by the usual momo selling aunty outside school, Sagar was so fascinated by this snack and with the vision  that if foreign brands like KFC and Domino's can capture indian market, then why can't an indian brand capture foreign market. From basic steam momos to momo burger dessert, wow momo has variety of over 20 momos. The startup has also started the humble cause of donating ₹1 for free cancer hospitals for every momo meal sold. To manage the numbers they went for another co founder for stake of equity of their established business as they believed that it's not how much share of the pie you have but how big the pie is. The same chef whom they paid 3k back then now earns 1 and half lakh Salary because they simply believed to make wealth you need to share it.

3. iD Fresh

By spending Zero money on marketing, the company that won marketing idea of year award -iD Fresh. Started by P C Musthafa in 2005 from Bengaluru. After working for different companies abroad, PC Musthafa came back to India. After return, he one day saw his cousin struggling with selling idli batter packages due to various issues like hygiene and packaging. From there aroused the idea of iD fresh- the product that focused on hygiene idli dosa batter with 100% natural and organic idli dosa batter. They also received the best marketing idea of year award. alongwith earning the trust of customers for packaged food. P C Musthafa believed that the best way to earn trust of people is to trust them back, so he introduced 40 different fridges in 40 different apartments with a box kept aside of payment but with no security of payment. Initially half the customers would pay under no security and half won't. But slowly the product was so loved because of the quality that people would actually go to the shops to take it and pay for it. The company has over the networth of over ₹286 Crores with selling their products across borders. PC Musthafa was simply a firm believer of idea that you need not to spend lakhs of rupees on marketing if you have the right product, right packaging and right service.

Concluding, it's not always about working on  glorifying ideas but rather working efficiently on a basic idea that could solve a problem and people could connect with.

3 Pakistani Dramas that will change your perspective about Life !

Why you should watch Pakistani Dramas ?

Disclaimer :- These Dramas are so much relatable that you start feeling it as your own story . also they  courage you to fight further  in life .before starting let me tell you it is very tough to choose your favourite between three of them .

1. Zindagi Gulzar hai 

Zindagi Gulzar Hai - Story revolves around Kashaf Murtaza ( Sanam Saeed ) and Zaroon Junaid (Fawad Khan) who belong from different backgrounds with different perspective. 

In my words , Story of kashaf who goes from "Life is a curse for me as god dont love me to Life is a Beautiful Ending and I am grateful for it".

Kashaf Murtaza:- A girl whose mother was abondoned by her father because she gave birth to three daughters from there pain of being girl starts from her. Nothing was that she have except courage ,hard work and self respect and she win the game.   and when her hardwork pays off you feel it as your success.